Certified Coach & Tourism Consulting

Ask me about my exclusive community building workshop for municipalities, Chamber of Commerce, BIAs and business owners/entrepreneurs!

At Create Your Virtual Influence, we’re not just consultants—we’re capable partners in delivering large-scale impact. Our team has successfully secured and executed corporate, provincial, and national contracts, including a funded project through the Ontario Trillium Foundation. With a proven track record in strategy, community engagement, and implementation, we’re ready to support your organization’s next big initiative with clarity, creativity, and measurable results.

*The ImmerseXplore Workshop: Where experiential tourism meets local is a workshop exclusively designed for municipalities, Chambers of Commerce, BIAs, and entrepreneurial leaders who want to strengthen their community's tourism economy and small business ecosystem.

*Born from my hands-on experience leading The Grand Trails Project—a regional initiative that brought together local businesses, tourism operators, and economic development teams to spotlight rural experiences and drive visitor traffic across seasons—this workshop is rooted in real success. The Grand Trails Project helped foster collaboration, amplify regional tourism offerings, and support business growth by blending storytelling, taste, and trail-based tourism.

The ImmerseXplore Workshop builds on that success by helping communities like yours:

• Navigate the highs and lows of tourism seasonality

• Turn foot traffic into long-term revenue

• Leverage social media + experiential strategy to boost visibility

• Build loyalty with both tourists and locals through authentic engagement

With over a decade of experience as an award-winning tourism operator and community influencer in rural Ontario—spanning culinary, arts, and agri-food tourism—I help you zoom out to see the big picture. Together, we explore how visitors impact your community and how to build sustainable tourism that benefits everyone.

My background includes working on Tourism Relief Fund and Ontario Trillium Foundation projects, developing innovative tourism products and sustainable tourism strategy plans.

At Create Your Virtual Influence, we don’t just plan—we implement. I work directly with businesses to create action-focused strategies that embrace the local landscape and diversify their tourism revenue model.